 One more major novelty packaged by Itap Bemis is already on the market.
Exploiting the concept of practicality, Kraft Foods Brasil launched single-portion Clight in stickpacks, sold in a stand-up pouch containing 10 units. Each stick makes one 200-ml glass. The single-portion version of this drink, a novelty in the market, is available in the Orange and Passionfruit flavors.
The new packs lend the product improved point-of-sale visibility, attracting consumer attention, in addition to being portable, convenient and easy to open.
Both the stickpack and the stand-up pouch are made by Itap Bemis.
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