The market has just welcomed the new package for all of Unilever’s powder detergent range, developed by The Cartons Unit, internally called “Vitrine (Window)”.
Now the 500-gram and 1-kilogram OMO, Minerva, and Surf cartons have horizontal format, more ergonomical, which provides a more outstanding look on the shelves as well as greater brand visualization since it occupies the entire package’s front panel.
The idea to this new cartridge started from the worldwide trend of the powder detergent segment, aiming at cost reduction, high added value to the product, innovation, and optimization in all the productive chain.
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