 In 2007, Unilever celebrates OMO’s 50 years of existence. In recognition for Dixie Toga’s trust and importance in building the OMO brand, Unilever has offered DT a plaque in the shape of an OMO box, in metal, specially developed for this date.
To celebrate this date with consumers’ Unilever has launched a new OMO MultiAção packaging that is reminiscent of the box that was used by the brand at its beginning in Brazil. All other versions of OMO have received a commemoration stamp. DT has done its share, helping develop the art and producing 1005 of the cartridges for the Brazilian market.
“50 years of OMO is more than a success story for a brand, it is history that blends in with the evolution of the industry and commerce in Brazil". And Dixie Toga has been present in this evolution since the beginning, for it has been supplying OMO packaging ever since its launching.
The OMO box was one of the first packages manufactured in cardboard, by initiative of DT, Cartridges Unit, by the old Toga, which introduced this technology in Brazil
OMO was the first powdered detergent in Brazil, the first one to be blue-colored, in line with Brazilians’ habit of using indigo plant to highlight the white shade of the clothes (1957). About one million packages per day: this is the average production for the leading power detergent in Brazil.
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