 As from October, the new Sesame Street - ColorShow packaging, developed by Dixie Toga for client Faber-Castell, will be in the market of the state of São Paulo.
Packaging has been printed in flexography with structure in Polyester, Metalized BOPP (Bioriented Polypropylene) and Polyethylene.
The product was created in four versions. Each Colorshow kit is composed of a notebook and a set of colored Ecopencils that may vary among: Water Color Paintable, Metallic, Erasable and Mutant Hydrographic (it changes color according to application).
With this project, Dixie Toga is now operating in the school market and begins a new partnership with Faber-Castell, one the largest school products’ manufacturers in the world.
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